Twitter has become a powerfull tool not just to post my daily meals or roundabouts, but to discuss, dialogue and improve our knowledge. In that sense, we open a series of conversations under the umbrella of “Twitter Tank“, referring to what think tanks do, but within the 140 characters space.
In this first attempt, we chose one of the most significant books, we think, on Public Affairs, Public Relations and Corporate Communications. With the #tnca hashtag, we open fire to discuss “The New Corporate Activism: Harnessing the Power of Grassroots Tactics of Your Organization” from Edward A. Grefe and Martin Linsky. Even if you don’t get on the Twitter wave yet (believe me, you will!), i strongly recommend you to get your hands on the book. Pure wisdom and practical guide, all in one.
So that’s about it. Hope to read you on Twitter 😀